Friday, August 16, 2019
What is one conflict that Brian faces in “Brian’s Return”?
Brian finds himself in conflict with nature as he ventures alone and somewhat unprepared into the wilderness. Nature proves relentless in her attacks against him, sending torrents of rain and billowing winds that harass his dwelling and begin a series of nearly fatal mishaps. The language expresses the hostility of nature toward him, as ââ¬Å"the wind was hissing and slashing him with waterâ⬠almost as it the elements had teamed up against him (par. 34). 2.Why are the memories of Willow Creek important to Rick Bass? Support your answer with evidence from the text. (2-3 sentences) Rick Bass remembers has strong memories of Willow Creek because it was there that he was able to commune with nature and find himself at one with and yet in awe of something so much greater than himself. The immensity of nature surrounded and pressed him and made him feel the substance of his life in a way he never had before.His memories of nature cause him to realise that he belongs in the wild and n ot in civilization, as he writes that the geese ââ¬Å"flew away with the last of [his] civility that nightâ⬠(par. 14). 3. How is the power of nature an important theme in both ââ¬Å"Brian's Returnâ⬠and ââ¬Å"On Willow Creekâ⬠? Support your answer with evidence from both selections. (3-5 sentences) Nature has overwhelmed both the characters in different ways.Brian was overwhelmed with the powerful force of the elements and the danger that is always imminent living bare and unprotected in the wild. Even what Brian brings for protection, his tent, sighs under the pressure of the natural elements (par. 20). The narrator of On Willow Creek feels the power of nature in its vastness, but finds it inspiring. It causes him to feel his tiny insignificance in comparison with natureââ¬â¢s power, as he writes that ââ¬Å"all of the hill countryââ¬â¢s creatures had helped himâ⬠understand this (par. 1).
Thursday, August 15, 2019
How Psychological Theories Have Been Used in Beer
When they see a person carrying a bottle of beer and the soft toy, they will Immediately apprehend IM without any questions asked. Back In the police station, the policemen would be enjoying the beer, which they had confiscated, while the Innocent customers would be miserably locked up In the cell. Similarly, this commercial Is supposedly targeted at adults, those who are above 8 years of age, since they are allowed to drink. However, everyone is again allowed to view the commercial for humor purposes.Our group will also be doing comparisons of the two beer commercials in terms of the psychological theories used and other dissimilarities worth mentioning. 2) Theory Reviews 2. ) Learning Theory There are basically three theories to learning, I) Classical conditioning II) Operant conditioning Ill) Observational learning Classical controlling Is the type of controlling that makes use of a stimulus that, before controlling, does not naturally bring about the response of Interest and a st imulus that brings about interest without having being learned.A good example loving itâ⬠makes it a top choice fast-food outlet that most people will patronize. The slogan in this case plays the role of a natural stimulus whereas Macdonald fast-food outlet is the unconditioned stimulus. Upon hearing the ââ¬Å"I'm loving itâ⬠slogan, the sign of Macdonald fast-food outlet will appear unknowingly to our mind. Operant conditioning is a type of conditioning, which a voluntary response is strengthened or weakened, depending on its favorable or unfavorable consequences. An example will be that of a Wall's ice-cream advertisement.With attractive offers like, buy 3 for the price of 2 or even free gifts being given away for each tub of ice- cream brought. Observational learning is learning through observing the behavior of another person called a model. A good example will be that of a coca cola drink advertisement. In most of the coca cola drink advertisement, there will be peop le drinking the coca cola drink itself and they will reveal a very refreshing and cooling expression when they finish drinking a drink and by seeing that after drinking that can of coca cola drink, it will bring about a refreshing and cooling sensation to a person.Out of these three learning theories, only the classical conditioning and the observational learning are being applied to the beer commercials. This commercial uses the Classical Conditioning theory. Most people would not normally associate beer with singing. But after being exposed to the commercial for mom time, a person would actually remembers the Heinlein beer commercial, and hopefully proceed to buy the beer. When a person watches the commercial for the first time, he/she will acquire the impression that the singing has nothing to do with the beer.However, the tastiness, ââ¬Å"It seems some people didn't take the last Heinlein commercial seriously. â⬠And ââ¬Å"Remember, buy Heinlein or we'll keep running thes e commercials,â⬠actually reveals the whole intention of the commercial. So eventually, they will associate the beer with the horrible singing. Scrabbles This commercial uses the Observational Learning. Firstly, when the customer buy the beer and gets a free toy, a person may also follow suit. The idea of an incentive or free-gift' appeals very much to us Singapore who are very ââ¬Ëkiss' or have the ââ¬Å"don't want to lose out ââ¬Å"attitude.So, when the customer is being apprehended by the police, gets locked up in a cell, and even having his beer confiscated, the observational learning still comes into play. This occurs when the policemen themselves drink the confiscated beer, giving them the impression that beers are better than diamonds. Therefore, giving viewers the notion that they should also buy Comparison The use of observational learning is more effective compared to classical conditioning. This is because the influences of an authoritative figure I. E. The poli cemen are brought into the picture. Therefore, it reinforces the observational learning.Like mentioned earlier, policemen are people of authority, therefore, if they were to do something that is generally not proper, which is in this case, drinking the confiscated beer, their actions would actually be socially accepted since they are people who are of higher authority than a normal civilian would be. The use of classical conditioning as a comparatively weaker impact to the audience in contrast to the use of observational learning. Since the stimulus of classical conditioning does not naturally bring about the response or interest to the beer, it can easily be forgotten if it is not reinforced.One-way for Heinlein to resolve this problem is to keep on playing the commercial. However, they would have to bear the costs incurred, and not forgetting, the contempt from irritated viewers who are forced to view the annoying commercial over and over again. 3. 2 Memory theory For this commerc ial, under the psychological theory of Memory, it ââ¬Å"attacksâ⬠the ewer's sensory memory, specifically the Echoic Memory. Thus, it makes the viewer able to react to the annoying singing by remembering the commercial better since it is using the audio element to etch the product into the viewer's minds.The audio element is supposedly the most prominent sensory element of the commercial. Hence, the commercial will be played over and over again in the viewers' mind. The point is, the viewer does not even have to view the commercial visually to have the desired impact of the commercial on the viewer. As mentioned before, the audio element is the strongest agenda of the whole commercial. For this commercial, using the same psychological theory of Memory, the commercial is appealing to the viewer's sensory memory, especially the Iconic Memory to remember the product.As can be seen, we can work out with an example from the commercial that, the when the man buys the bottle of Scrab bles beer, and the cashier hands the buyer a soft toy, saying that it is a gift from buying the beer. ââ¬Å"diamondsâ⬠, and the beer was confiscated along with him. Also, the makers of the commercial ââ¬Å"attacksâ⬠the viewer's minds in which that they ill remember that the buying the Scrabbles beer is so good that, the police officers are enjoying themselves so much.Since the policemen, as mentioned, are people with authority, drinking the Scrabbles beers that they confiscated are seemingly more significant. This also portrays a powerful signal that the beer can even tempt the authorities under work obligations. Hence, such actions are being socially accepted, therefore, the viewer's implicit memory would subconsciously steer the viewer to buy Scrabbles beer. Both uses the same sensory theory and the only different is one, echoic and another, conic.Most commercial uses the echoic memory to remember, which in the Heinlein commercial you do not even need to use your eyes to watch and Just hear the songs they are singing is enough to serve the purpose. 3. 3) Motivation Theory Motivation is the factor that directs and invigorates the behavior of humans. Often, human motivation is driven by the intention, or arousal of achieving a goal. Primary drive are related to the biological needs that often helps to fulfill our basic needs, whereas secondary drive are prior to experience and learning that has no direct impact on our biological needs.In the two commercial that we have chosen, we can say that both commercials applies the secondary drive as both brings out the needs of a person to drink beer brought about by previous experience or learning. The main aim of the commercials that we have chosen was to motivate and attract the viewers to drink the respective brand of beer. Suggests that motivation stems from the desire to obtain valued external goals. The commercial started off with a seemly strange tagging ââ¬â at least it is not common in most co mmercials that we see nowadays. It says, ââ¬Å"It seems some people didn't take the last Heinlein commercial seriously.Although viewers might first think the commercial is trying to reprimand them, but it is actually indirectly motivating viewers to direct their attention on the commercial, simply because they do not want to be wrongly accused of ââ¬Å"not taking commercial or anything seriously' and end off with a message when they got the attention by saying, ââ¬Å"Remember, buy Heinlein, or we'll keep on running these commercials. â⬠This suggests the determination shown by the commercial in motivating viewers to at least try the product, and that reignites the desire of consumers to obtain the beer ââ¬â external goals.Furthermore, it also intends to serve as a constant reminder to consumers to realize their highest potential through drinking Heinlein instead of other brand of beer. Scrabbles In the second commercial, more than one approach can be applied to the adver tisement. Arousal Approach explains the increase of the stimulation and activity where people are willing to take the risk of getting caught by the police when purchasing the Scrabbles beer. Incentive Approach motivates people to buy Scrabbles beer, even the police whom are seen as protectors of the local people themselves are drinking Scrabbles.Hence, the impact and motivation, the local people receive when they revere to the police gives them the desire to obtain the same beer as their ââ¬Ëprotectors'. For Cognitive Approaches, the intrinsic motivation shows that the people are willing to buy the Scrabbles beer as it stimulates excitement for their own enjoyment whereas the extrinsic motivation, recognize the effort and give the soft toy as a reward. The need for affiliation was also applied on this commercial, the people who have seen the commercial will tend to follow what the police officers do because as the law enforcer, they themselves are drinking the confiscated Scrabbl es.Therefore, drinking Scrabbles would be seen as a gateway in establishing bilateral ties and maintaining relationship with the police. This commercial also motivates the viewers to realize their sense of self-actualization, the state of self-fulfillment, which is the highest level of Mascots Hierarchy, in which people realize their highest potentials, as the Scrabbles beer is now within their reach. Both commercials in this case use different styles and strategies in motivating consumers to purchase their products.In the Heinlein commercial, it uses the reverse psychological principles whereby it is indirectly motivating consumers to buy the Heinlein beer and it consists of symbol captions, which enable the viewers to establish inner thoughts to achieve constant memory of the product as well as incur the desire to try or even have the product. As for the Scrabbles commercial, it uses a more direct style and hence is clearer to understand. It motivates consumers as it consists of v arious theories of motivation, which gives several different perspectives on motivation.Furthermore, it adds a lot of humbly into the commercial that requires consumers to reflect on the purpose of the commercial and what it signifies. For example, firstly the diamonds are hidden in the soft toy, and the police confiscate the toy containing the ââ¬Ëstolen diamonds' together with the Scrabbles beer. One scene where the innocent customers are trapped within a cell gives the impression of being ââ¬Ëlocked'. However, at the same time, the policemen are having a great time enjoying the confiscated beer.Hence, the Juxtaposition of the two agendas is basically trying to reinforce the point hat, without the beer, you would be miserable as signified by the customers being locked up and feeling miserable, yet at the same time, when you have the beer, you would be at the top of the mountain as portrayed by the policemen merrily drinking away. These metaphors and symbols are worth looking into as they indirectly motivate viewers to buy the beer and act as an unconscious motivation tool. 3. 4) Social Psychology Theory This commercial uses the Persuasion Theory. It is a process of changing attitude.
Wednesday, August 14, 2019
English VS. Spanish Colonization Essay
Although the English and Spanish both sought to sail across the Atlantic and explore to conquer the New World for their own unique reasons, the conditions and experiences they faced differed greatly. Spain claimed to have conquered the New World first with the arrival of Christopher Columbus in 1492, while the English claimed to have done so with the establishment of Jamestown in 1607. Spain and England both colonized the Americas and sought to stay there, but were faced with many obstacles that would interfere with how they continued to populate the land. Both the Spanish and the English had different colonies which had different climates and were surrounded by different landscapes. Most English colonies were established by royal charter. The earliest permanent English settlements were in Virginia and Massachusetts. The footprint of these colonies stretched as far West as the Mississippi River. While Virginia was a Southern Colony, Massachusetts was a New England Colony. Each colony had different farmland unique to the region. Virginia was capable of growing many things such as tobacco, corn, and squash. The land in Massachusetts had little capability, needing to be fertilized to farm but long winters also posed the threat of killing crops. However, Spain maintained the land that was generally south of Georgia. Crown-sponsored conquests gained riches for Spain and expanded its empire. Most of the southern region of present-day North America was claimed by the Spanish and stretched as far as the California coast. Settlements include; St. Augustine, Florida (1565), Santa Fe, New Mexico (1610), and many cities in Texas and California. Due to the Spanish occupation of the south, they experienced rich soil and short winter. Resulting in successful farming which reinforced the survival of the populace. Spain and England were both ruled under kings. However, these kings were followed differently by its people. The English had a more loose approach to how the citizens should obey the king. An increased distance from England and the king allowed colonists the opportunity for local governments, representative assemblies, and self-taxation, as long as they did not take up arms against the Crown.à However, Spain was very strict about how their colonists should follow their king. Spain maintained a tighter grip on its citizens. Unlike the English, the Spanish monarch had appointed governors, who reported to the king alone, to rule over the Spanish Colonies. Settlers had to obey the kingââ¬â¢s laws and were unable to govern themselves. Religion was a large reason for both the English and the Spanish to conquer the Ameri cas. The English, who were largely non-Catholic, sought to travel to the Americas for religious freedom. Although some tolerance was practiced in most colonies, the Puritans in Massachusetts established a restrictive religious leadership. In relation to the way the English are encouraged to follow their king, they had a similar rule for those who chose to live under different religions. The Church of England was the religion that the government wanted everyone to follow before most of the English colonies were established. All citizens were expected to follow the Church of England, or pay a fine. Those who followed were allowed to practice whatever religion they chose as long as they kept it to themselves. This angered many Puritans, which led to many wanting to sail across the Atlantic to the New World. Those who left were seeking to be free of the Church of England. This caused many colonies such as New Jersey and Rhode Island to have religious freedom. However, the Spanish did mostly everything in the name of God. Catholicism was the absolute most important religion in the eyes of the Spanish. Settlers were restricted to be Catholics; those who were Protestants were persecuted and driven out. In the beginning, primary purpose for the Spanish exploration of the New World was to spread Christianity, but was deterred by the benefits of discovering gold and fortune. Colonization of the New World was different for both Spain and England through their religion, government, and geography. The English sought to establish permanent settlements along the Atlantic Coast while the Spanish came to conquer and exploit the wealth and resources that already existed. Through different reasoning both European countries sought to conquer the same land, but faced various complications.
Tuesday, August 13, 2019
Support Immigrants are the Best Way to Strengthen a Country Essay
Support Immigrants are the Best Way to Strengthen a Country - Essay Example The entrepreneurial activities are always important due to the taxation levied on such businesses by the government (Fleegler, 32). Big entrepreneurial ventures always give the government large amounts of money through taxation. This is important in strengthening the country in many ways. The government can always use such money collected from taxation to pay its laborers. This leads to a very strong nation. In addition, the entrepreneurial activities also contribute greatly towards strengthening of the economy of a nation. It is of crucial significance to note that entrepreneurial ventures initiated by the immigrants always create job opportunities to a large number of populations in the country. This is important in strengthening the economy of such a nation. This makes the government become strong. In addition, the government also taxes the employees thereby contributing to the governmentââ¬â¢s economic growth, thus strengthening the nation.It is of crucial significance to note that most immigrants contribute to several key government sectors involving technological sector, industrial as well as infrastructure. This leads to strengthening of the government. Most immigrants are always very innovative and inventive (Fleegler, 37). As such, they always come up with several technologies that aid in ensuring effective and efficient sectoral operations. It is important to note that the role of technology in ensuring a strong government is inevitable. One of the major causes behind such exploitation of professional influence.
Monday, August 12, 2019
How did Syria got impacted the Middle-East and especially Turkey Research Paper - 1
How did Syria got impacted the Middle-East and especially Turkey - Research Paper Example nd Humanitarian Coordinator Valerie Amos (ââ¬Å"United Nations Radioâ⬠1) claims that the Middle-East countries are facing unprecedented humanitarian crisis courtesy of the civil war in Syria and the debate on the chemical weapons policy in Syria. As a result, many areas in Syria cannot access basic needs, which include water, food, fuel, and medical care (ââ¬Å"World Food Programmeâ⬠1). Moreover, the civil conflict in this region rendered many people jobless, which consequently lead to an increase in food and fuel prices thus jeopardizing the humanitarian situation in Syria (ââ¬Å"World Food Programmeâ⬠1). The World Food Programme offers monthly food donations to about 4 million people who are victims of the civil conflict in the region (ââ¬Å"World Food Programmeâ⬠1). Moreover, other humanitarian agencies offers clean drinking water to about 1.1 million people in Syria (ââ¬Å"Government of Canadaâ⬠1). Notably, most of the countries in the Middle East region are downstream riparian states and have scarce water resources and hence the continued debate and conflict on water issues in this region (ââ¬Å"The Turkish Ministry of Foreign Affairsâ⬠1). Ideally, agriculture accounted for about 25 percent of gross domestic product in this region and hence the water shortage is hindering efforts to maintain economic growth in this region (Williams 1). The water conflict is equally a source of tension as many countries including Syria seek to increase its political dominance where it competes for the water resources with Turkey, Iraq, and Israel. Analysis shows that Turkey is likely to face water shortages in the near future although it presently has significant water resources (ââ¬Å"The Turkish Ministry of Foreign Affairsâ⬠2). As a result, of the crisis there have been continued debates and efforts geared towards addressing the Syrian crisis with some countries supporting mili tary action while others like U.S and U.K are considering other diplomatic interventions. Lately, the
Emily Dickinson Essay Example | Topics and Well Written Essays - 1250 words
Emily Dickinson - Essay Example In a tumultuous time, American writing became introspective and biographical (Casper, 19), and Dickinson's melancholic poetry of the self reflected both her immediate surroundings and her nationality. The mid-nineteenth century was also a time of high expectations for the future, and this was a theme that Dickinson picked up on in her work. The reader's expectations play a huge role in literature, and Dickinson played with them mercilessly, asking why we expect certain things and completely blind-siding us. Although it can be argued that our expectations of literature are merely to be entertained, and occasionally provoked, this essay will look at expectations as a motif of literature, both internal and external. This essay will look at five of Dickinson's poems, of varying lengths, styles and subjects, and show how the poet uses and manipulates the motif of 'expectation' to constantly surprise the reader, in ways both good and bad. It is difficult to date much of Dickinson's work, a s her copious output was private, and typically her texts lack titles. The first line of the first poem to be discussed is ââ¬Å"I had been hungry all the yearsâ⬠, and is a perfect introduction to the idea of subverted expectations. The extended metaphor of the poem uses lunch to represent a long anticipation for an event which turns out to be extremely disappointing ââ¬â although it sounds silly, Dickinson's use of rhyme and rhythm creates a pounding tone which reinforces the sense of misfortune, and of high hopes dashed. The speaker describes herself as ââ¬Å"tremblingâ⬠(3) in impatience to eat the food, only to find that it makes her feel ââ¬Å"ill and oddâ⬠(14), and that ââ¬Å"Nature's dining-roomâ⬠(12) in which she ate before is far more suited to her temperament. This could be an allegory of growing up, as the speaker fails to mention if she was allowed to return. The final stanza concludes the moral of the story, that the mere fact of not being able to eat creates hunger, which ââ¬Å"The entering [into the new realm] takes awayâ⬠(20). The speaker's expectations were always fruitless. The repetition of the word 'hungry' grounds the poem, reminding the reader of the physicality of the subject. Punctuation provides the same function in ââ¬Å"Frequently the woods are pinkâ⬠, a poem which subverts the very notion of expectation itself. The speaker of ââ¬Å"Frequentlyâ⬠expresses wonder at the ââ¬Å"Wonderful Rotation!â⬠(11) of the earth, turning everything alternately ââ¬Å"pinkâ⬠(1) and ââ¬Å"brownâ⬠(2). The liberal sprinkling of dashes and exclamation marks ââ¬â five of the former and three of the latter, in a poem just twelve lives long ââ¬â induces the reader to pause at certain points in the poem, enhancing the effect of the preceding line. The pauses echo the speaker's surprise, and implicitly encourage the reader to ask themselves: why do we not find the fast rotation of th e earth as impressive and amazing as it is? Extending the question, does being accustomed to a phenomenon necessarily mean that we forget its wonder? The interjection of ââ¬Å"ââ¬â they tell me ââ¬ââ⬠(9) increases the sense of wonder, as if the speaker cannot quite believe what ââ¬Å"theyâ⬠say. Sunrise and sunset are so magical as to deserve such a ââ¬Å"Wonderfulââ¬
Sunday, August 11, 2019
Elements of a total rewards communication program Assignment
Elements of a total rewards communication program - Assignment Example The external force that shall necessitate this action by management is a decrease in demand for the company products. This directly impacts negatively on the companyââ¬â¢s revenue thus there shall be no sufficient funds to pay the employees. Inflation can also result to such an action (WorldatWork (Organization), (2007). When general prices increase, the commodity prices shoot up. This implies that the management shall have to spend more funds in purchasing materials, current operating expenses, replenishment of stock, research, marketing and sales expenses increase as well. This consequently reduces the retained earnings of the firm. Stiff competition from competitors and rival firms can result to drastic decrease of sales by the company which will lead to low returns hence reduction of salaries and benefits will be inevitable. The government rules and regulations can be too prohibitive for the company to uphold its echelon of presentation in market. This will also result into reduction in sales revenue hence reduction in the employeesââ¬â¢ salaries and benefits (Pauley & Pauley, 2009). The elements of media choices required should be the most appropriate ones that ensure the objectives are achieved. One of the elements that should be employed is the use of graphics and themes which advocate for and complement the mission and values of the organizations. Another element is the use of specific colors, which communicate clear messages to anyone in the public domain. The use of certain words repetitively which philosophically highlight appropriate internal rewards for the employees. Furthermore, there should be internal reward branding that relates closely with the organization objectives, mission and culture. Branding constitutes packaging of benefits, compensation, performance and recognition into symbols. The use of graphics and themes is the hardest to
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